With key areas to improve identified and adhering to best practices, I created a wireframe to establish the basic page layout. Once the sections were arranged, I begin to apply ProjectTeam's branding.
I created a mini brand style guide based on their existing website branding. From their fonts (Rubik/Inter) and all image assets, to existing colors and element styling (eyebrow headlines and rounded button corners), I ensured I was creating a seamless customer journey from start to finish of the conversion process.
I sampled the orange in the existing design for use as a high-contrast color in their CTA, but adjusted the shade to comply with 508/A11y guidelines. For the copy, I made sure to include the same professional yet approachable tone of voice as they employed on their website. Finally, I optimized the page for a mobile audience, providing a consistent experience across all devices.
The page underwent an internal design and stakeholder review to gather feedback and finalize the design. Once complete, I reviewed the page with the point of contact at ProjectTeam, and received approval to go live.